Narrative Development for Founders Who Need Clarity
Before you can tell your story, you need to know what it is.
Who This Is For
Placeholder: This is for founders and leadership teams who know their company has a compelling story — but struggle to articulate it consistently. You're tired of everyone on the team describing what you do differently.
Placeholder: Whether you're preparing for fundraising, entering a new market, or just need to get everyone on the same page, a clear narrative becomes the foundation for everything else.
What We Build
Your Origin Story
Why you started, why it matters
Every company has a founding story. We help you find the version that resonates — the one that makes customers say "I get it" and want to be part of what you're building.
Your Differentiators
What makes you the obvious choice
Not feature comparisons — real differentiation. We identify what makes you genuinely different and help you articulate it in a way that cuts through the noise.
Your Customer's Core Fear
And how you solve it
Great messaging speaks to what keeps your customers up at night. We uncover the real problem you solve and frame your solution as the obvious answer.
Your Voice
Cadence, vocabulary, attitude
How you say it matters as much as what you say. We develop voice guidelines that capture your personality and can be applied across every touchpoint.
Positioning That Sticks
Headlines, bios, messaging pillars
Practical assets you can use immediately — from your LinkedIn headline to your pitch deck intro. Messaging pillars that keep everyone aligned.
The Process
Month One: Deep Work
This isn't a templated deck. We dig:
- → Industry-level research
- → Founder interviews
- → Competitive analysis
- → Messaging frameworks
- → Internal alignment
By the end, your whole team speaks the same language.
Then We Put It to Work
The narrative feeds everything:
- → LinkedIn content
- → Pitch decks
- → Sales enablement
- → Press releases
- → Landing pages
- → Keynotes
Consultancies give you strategy. Content agencies give you posts.
Magnate does both — well.