About
The internet is filling with generic, AI content that sounds like everyone else.
At the same time, there's never been more pressure on companies to publish, or on founders and executives to communicate directly, articulate the vision, build trust and differentiate the company.
Companies need an editorial function — strategy, voice, and execution — without the overhead of building one in-house.
MAGNATE is that function.
MAGNATE operates as an outsourced editorial department for growth-stage companies.
We develop narrative strategy — the positioning, messaging, and story architecture that shapes how a company shows up in market.We execute B2B content — the articles, newsletters, and thought leadership that build credibility over time.
And we build executive voices — helping founders and leaders communicate in a way that is unmistakably theirs.
Quality over virality is our mantra. When your reputation is at stake, you need a partner who treats your voice and your company's message with the respect they deserve.
Ross Gardiner has spent 15 years in journalism and 12 years building companies.
His career spans editorial strategy, B2B content marketing, and executive positioning — with clients including Red Bull, some of the world's largest music festivals, and a growing roster of high-growth startups.
MAGNATE emerged from the convergence of these disciplines: as content became the primary channel, as founders became the face of their companies, and as the bar for quality rose while the market flooded with noise.
Founder & CEO
COO
CFO
Editor
Content & Lead Generation
Operations Manager
Billing
SEO/AEO Strategist