Building narratives that sell big visions.

MAGNATE helps B2B companies tell stories that matters through engaging content that earns trust, builds authority, and drives pipeline.

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40+ Narratives Shaped
$22M+ Pipeline Influenced
98% Client Retention
#1 Founder-Led Partner
5.0 ★ Client Rating

Clients We've Worked With

We shape stories that move markets

MAGNATE is a narrative and business storytelling consultancy for bold industry leaders. We specialize in developing unique stories and content strategies that drive results: revenue, fundraising, industry notoriety. Our work sits at the intersection of story and revenue: narratives that make people feel something, and positioning that moves them toward a sale.

What Sets Us Apart

  • Customer-first storytelling
  • Editorial-quality writing
  • Thoughtful reputation management
  • Founder-centric collaboration
  • Long-term narrative evolution
  • Rebranding yourself made simple
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25M+ impressions via founder posts, newsletters, and narratives crafted
1000s qualified leads influenced through narrative clarity
30+ combined years in media, journalism, and B2B storytelling + first-hand entrepreneurial experience
Ross Gardiner, Founder of Magnate

Content Isn't the Deliverable. Clarity Is.

We're not a content farm or a consultancy that gives you a strategy deck without execution.

Magnate develops your story — who you are, why you matter, and what makes you different — then puts it into action across LinkedIn, newsletters, keynotes, press releases, and pitch decks.

We specialize in helping founders stand out in noisy markets by building a narrative that compounds over time instead of fading after a week.

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What Clients Say About Us

5.0
"MAGNATE takes my brainstorming and partial thoughts and ideas and weaves them into a clear, cohesive and compelling message."
Managing Partner VC Fund
5.0
"I love working with Ross. He has a rare instinct for voice, audience nuance, and what actually moves the needle. He makes you sound unmistakably like yourself, only sharper, clearer, and more impactful."
Chief Marketing Officer Major Retailer
4.9
"Ross has a rare ability to translate my ideas and voice into LinkedIn posts with clarity, confidence, and edge. High energy, no fluff, and always on point. I love what he does."
CEO Fitness
4.9
"MAGNATE fundamentally changed my business. Ross built an extensive corporate narrative that united our whole team. Working with him has been one of the most impactful actions our company has taken."
CEO Pharmaceutical Company

Have a Story Inside You?
Let's Chisel It Out.

Your message is your sharpest tool in business. We help you wield it.