“George is set up to be a superstar. He’s got a great niche to fill, he’s very photogenic and gregarious, and he trusts our process. All we have to do is capture his thoughts and put them out there.” – Ross, MAGNATE’s founder
Background
George is a 35 year old founder and CEO of a fast growing franchise brand in the sports and leisure vertical.
He’s busy as shit.
— 6 kids!
— Two businesses!
— And one of them is the fastest growing in his industry!
He’d posted on LinkedIn a few times before.
He shared a win and posted press releases.
No strategy, no consistency.
After being overlooked to be a panelist at an industry conference, he decided that it was time to get serious about his online profile.
He was connected with us…
The Challenge
George’s goals
- Raise profile in industry
- Drive new franchisee leads
- Connect with potential investors
Ross sat down with George and recorded his story.
They got into his background, his experience, the unique perspectives gained along the way, and the opportunity his business presented.
Ross saw a clear lane for George to occupy:
— He’s the young, hungry entrepreneur in a space known for older participants
— He’s going to be his frank, honest, humble self
From the interview, we developed a content strategy that mirrored a marketing funnel.
We developed top-of-funnel posts about his sector broadly and his take on business leadership and sales….
….All the way to bottom-of-funnel posts about his franchise’s strategy for converting free trials to memberships.
The Results
Within the first six weeks, we had:
- Driven dozens of quality inbound leads
- Increased George’s followers from 3000 to 4500
- Had several posts over 500 likes and 100 comments
- Placed him firmly at the center of the dialogue in his space
We have helped George identify the top conferences in his industry and made connections with the programmers – ensuring he never gets overlooked again.
And we have demonstrated his ability to share insightful commentary on his sector, which is how you land speaking and PR opportunities.
“I’m stunned at how well this has gone so far. These guys have managed to turn my LinkedIn into a powerful business driver for the company. They’re an indispensable extension of our team now.” – George, national franchise brand owner
