“Bobby is the perfect client for us. He’s an extremely credible professional with a long track record of success. He has clear goals and sees how publishing content can help him achieve them. But, he doesn’t want to be famous. He’s far more interested in being effective.” – Ross, MAGNATE’s founder
Background
Bobby is a veteran of the fitness and gym industry.
He has had a 40-year career working with some of that sector’s household names, and has started a company that brings medical weight loss programs to gyms.
He’s got a great product, a growing team, and a vast network of potential customers.
The problem is, no one in his network knows about his new business.
And the competition is starting to heat up.
He had to move FAST.
That’s where we come in.
The Challenge
Bobby’s Goals
- Drive leads
- Raise awareness
- Expand professional network
Ross interviewed Bobby a series of times to understand his business, his industry and the opportunity.
From there we found a unique space for him to occupy in his industry:
— Sage older operator who has been there done that
— And today is the right man with the right product at the right time
We developed a content strategy that enforced that and drove him towards his goals.
And have been refining and honing that strategy ever since, with increasing success.
The Results
Within the first month we had:
- Generated more than two dozen leads via LinkedIn
- Attracted PR opportunities from NY Post and Athletech News
- Placed Bobby at the absolute center of the conversation in fitness
By the three month mark, we had generated additional warm leads to a cluster of well known US businesses that will be worth (conservatively) several millions of dollars per year to his business.
Bobby continues to get regular requests to be on podcasts and in articles, and we have become his trusted partner on all public facing communications.
“These guys are the best in the world at what they do. The results have just been incredible. We’ve driven so many high quality leads and gotten organic PR opportunities. I couldn’t be happier.” – Bobby
